In 2015, Ljubljana was one of the first cities in the world to start using digital paper technology for the digital display of passenger information. These are environmentally friendly displays, …
E-PAPER TECHNOLOGY IN LJUBLJANA
IMPROVED NEXT STOP ANNOUNCEMENT!
FIRST LIVE BROADCAST ON A BUS!
BUS AS A CLASSROOM?
WHY ADVERTISE ON A DISPLAY SCREEN IN AN LPP CITY BUS?
ADVANTAGES OF THE MEDIUM
A medium that effectively addresses the differing demographic groups
A medium that provides current, attractive, quality content
A medium that reaches consumers outside the home during a favourable moment
An effective medium that achieves high visibility and allows recognition of previously seen content
A medium with an average monthly audience of 4,000,000 passengers
A modern and flexible medium which enables dynamic advertising