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DIGITAL SCREENS

Digital signage for public transport users

OFFER
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THE LARGEST NETWORK OF
DIGITAL SCREENS IN SLOVENIA!

500 SCREENS:

0

Ljubljana

0

Maribor

0

Celje

195 BUSES:

0

Ljubljana

0

Maribor

0

Celje

500 SCREENS

Ljubljana:
420
Maribor:
70
Celje:
10

195 BUSES

Ljubljana:
150
Maribor:
35
Celje:
10

Also present in Croatia.

CONTENT

The structure of the playback block

The content structure for digital screens is designed as a medium intended for public transport users. Within the content structure high-quality and up to date content of informative and commercial nature in intertwined, to which passengers have access in real time during their journey.

Comercial Content
COMMERCIAL CONTENT
Commercial content includes different kinds of advertisements.
Informative Content
INFORMATIVE CONTENT
Latest daily news, PR announcements, Event announcements, etc…
Notifications
NOTIFICATIONS
Next stop announcements, Weather forecast, city alerts, etc…

The length of the playback block is tailored to the length of the average journey in the given city.

Ljubljana

15 to 20 minutes

(3 to 4 repetitions/hour)

Maribor

12 to 15 minutes

(4 to 5 repetitions/hour)

Celje

10 to 12 minutes

(5 to 6 repetitions/hour)

OFFER

FULL-SCREEN ADVERTISEMENT

It offers the most common and effective exposure on digital screens. It is played in portrait mode and fills the entire screen area except for the top permanent banner, which is used for bus stop announcements.

The advertisement is dynamic and is played in the form of animation or video content. Static advertising is not possible. All ads are played without sound. There is a possibility of the placement of TV advertisements in a portrait frame with or without subtitles.

Full-screen advertising is suitable for all types of campaigns: for product advertising and branding.

We offer a wide range of options for short-term and long-term full-screen advertisement leases with the automated changing of the advertising message content through various online services.

GRAPHIC MATERIALS GUIDELINES

IN-FRAME ADVERTISEMENT

In-frame advertising works in the same way as a full-screen ad, except that the message is played within the editorial content frame (along with the horoscope and “did you know” banners below).

The advertisement is dynamic and is played in the form of animation or video content. Static advertising is not possible. All ads are played without sound. There is a possibility of the placement of TV advertisements in a portrait frame with or without subtitles.

In-frame advertising is suitable for all types of campaigns: for product advertising, as well as for branding.

We offer a wide range of options for short-term and long-term in-frame advertisement leases with the inclusion of the automated changing of the advertising message content through various online services.

GRAPHIC MATERIALS GUIDELINES

EVENT ANNOUNCEMENT

Intended for promoting various events using an “announcement frame”, which contains up to three images and the date, address and a brief structured description of the event.

Announcements are displayed in static form with dynamic switching between a maximum of three images. Announcements are without sound. An animation or video can be used instead of the images.

Suitable for promoting cultural events, plays, workshops, sports events, concerts, training courses, cinema programmes and other events.

We offer a wide range of short-term and long-term advertising options with the possibility of independently making custom event announcements using an easy-to-use web editor interface where clients can create and edit content, dates and the frequency of announcements by themselves.

GRAPHIC MATERIALS GUIDELINES FOR EVENT ANNOUNCEMENT

GRAPHIC MATERIALS GUIDELINES FOR VIDEO EVENT ANNOUNCEMENT

PR ANNOUNCEMENT

PR announcements represent payable exposure of content written and designed in the style of editorial content. They are played within the “PR frame” containing up to three images, the address and a brief description of the promoted content.

Promoted content is displayed in static form with dynamic switching between a maximum of three images. Announcements are without sound. An animation or video can be used instead of the images.

Suitable for self-publishing and as an effective supplement to (full-screen or in-frame) advertisements, additionally exposing the content of the advertised product, service or event.

We offer a wide range of short-term and long-term advertising options with the possibility of independently making custom content promotions using an easy-to-use web editor interface where clients can create and edit content, dates and the frequency of announcements by themselves.

GRAPHIC MATERIALS GUIDELINES FOR PR ANNOUNCEMENT

GRAPHIC MATERIALS GUIDELINES FOR VIDEO PR ANNOUNCEMENT

LOCATION TRIGGERING

Enables playing full-screen and in-frame advertisements in a selected geographical area, which allows for more location-targeted exposure of the advertising message on digital screens.

With location triggering, the client targets passengers who are in the immediate vicinity of the place of sale of the advertised product or service, and thus gives a direct incentive to purchase or engage.

Suitable for independent advertising campaigns or as an effective upgrade to the main advertising campaign running on the entire network of digital screens.

Location triggering can only be used in full-screen or in-frame advertising modes.

TIME TRIGGERING

Enables the time-specific exposure of full-screen or in-frame advertisements, meaning that the advertising message is only played within the selected time frame in order to reach specific target passenger demographics.

Suitable for independent advertising campaigns or as an effective upgrade to the main advertising campaign running on the entire network of digital screens.

Time triggering can only be used in full-screen or in-frame advertising modes.

EXCLUSIVE LEASE

This offers the greatest and widest exposure of content possible on digital screens. The content is played in the form of a full-screen advertisement, but combinations of various types of exposure are also possible (full-screen or in-frame advertisements, and event or PR announcements).

Intended for advertisers who want something more, since it is possible to lease the entire commercial part of the playback block (50% of the entire playback block – at least 7.5 min or 450 s) on the digital screens aboard a branded bus. This type of exposure is only available on the digital screens inside buses whose exterior is covered exclusively with the advertising messages of the respective advertiser.

In addition to the advertiser’s content, the second half of the playback block is filled with informative content, alternating between the contents.

MOBILE INTERACTION

Mobile interaction is an upgrade of the existing full-screen or in-frame advertisement as it allows the advertiser to interact with the passengers.

It allows passengers / digital screen audiences to send an SMS to obtain more information about the advertised products, participate in sweepstakes, acquire discount codes, and download free mobile content to their mobile phones.

The basic mobile interaction package includes:

  • Individual keyword to the number 6001
  • Saving all SMS messages sent by users
  • Sending feedback messages
  • The chosen mode of interaction (sweepstakes, benefits and discounts, discount codes, etc.)
  • Name of sender
  • Option to import/export data
  • Advice on the preparation/design of the interaction
PRICE LIST

To access the price list of bus advertising, please fill out the form.

REACH

Monthly scope app.

0

passengers

Monthly scope app.

0

unique individuals

MIN 0

repetitions per day

MIN 0

repetitions per day

90 %

visibility of the medium

Graph - Sex Structure
Graph - Work Activity
Graph - Education
Graph - Age Structure
Graph - Region

NEWS

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