Client: Lidl Slovenia
Title: Lidl's 10 years
Type of advertisement: exclusive lease and full-screen advertisement
Length of advertisement: 30 seconds
Campaign duration: 2 months
Lidl Slovenia decided for a exclusive lease for their 10th birthday. In the bus with exclusive lease they held a press conference for their special event and many other activities. The bus was on special course for the rest of the week with special media playback. After one week of exclusive lease the continued with classic advertisement on the city buses in Ljubljana.