Digital advertising inside the bus represents a unique and particularly modern medium that reaches consumers on the go, outside of their homes. Users of public transport are exposed to the medium for a longer period of time than to other media, so the former provides an effective way to communicate with consumers.
In comparison with static ads, multimedia screens inside the bus are the most effective way to communicate with consumers, since the content is dynamic and frequently updated. It enables the immediate publication and continuous changing of content to adapt to daily situations and changing offers from advertisers. The key is in optimal positioning of the screens and sensible content design of the media. It is a modern medium that offers high-quality informational and commercial content. For more advanced advertisers, interactivity with mobile phones is also provided.