Title: Intersport Outlet in Ljubljana
Type of advertisement: full-screen advertisement
Length of advertisement: 10 seconds
Campaign duration: 3 days
Campaigns on screens on city buses in Ljubljana can last from a few days to several months. The advantage of screens is flexibilty of time, date and content of caimpaigns. Intersport chose to additionally expose its campaign with 3 day full-screen advertisement on city buses. By extending advertisement they targeted audience who’s driving near shopping malls in Ljubljana.