Client: Lidl Slovenija
Title: LIDL TO GO
Type of advertisement: location triggering - full-screen advertisement
Length of advertisement: 30 seconds
Campaign duration: 2 months
Location: Ljubljana - Bežigrad
Lidl Slovenija started a new service in May in their shop in Bežigrad. The service named Lidl to go, Lidl advertised through location triggering. With this kind of advertisement they targeted passengers who are passing by their shop and directed them towards them. They “caught” passengers on four different locations throughout the campaign. With daily fresh offer in the shop, mobility is not the anwser only for transport but for food too.